REPORT
Less than half of scale-up comms leaders are actively involved in business strategy.
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As scale-ups become more disciplined and focused in their global growth, building brand awareness and world-spanning stories is more important than ever. But just 44% of comms leaders report being actively involved in their business strategy, a sign many remain reactive to their scale-up focus.
New research from Outleap, the world’s best challenger agency collective, brings insights from more than 200 CEOs, CMOs and Chief Communications Officers at scale-ups around the world to understand the communication challenges and opportunities these companies face, including:
of respondents say their budgets are higher now than a year ago
60%
The brand v performance marketing pendulum is starting to reverse, with scale-ups evening out at 41 to 59%
But CEOs and Chief Communications Officers are often misaligned on why comms is important and how to best measure it